The final step in measuring the success of event sponsorship is to take the pre-event baseline measurement and compare it to a control group.
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Verified
Q12: Reactive marketing public relations deals typically with
Q13: Research has shown that those who are
Q14: Commercial rumors are widely circulated but unverified
Q15: Product releases cover views on foreign competition
Q16: Executive-statement releases may address such topics as
Q18: Feature articles are detailed descriptions of products
Q19: Proactive marketing public relations is undertaken as
Q20: Marketing public relations messages are considerably more
Q21: A common form of cause-related marketing consists
Q22: Sponsorships can be an enormous wast of
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