A common form of cause-related marketing consists of a company contributing to a cause every time the customer undertakes some action that supports the company and its brands.

Question

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This statement accurately describes one form of cause-related marketing, in which a company ties its charitable contributions to customer behavior that supports the company's interests. Examples might include donating a small amount to a chosen cause for each purchase made by a customer, or contributing a percentage of profits from a particular product to support a social or environmental issue.

A Common Form of Cause-Related Marketing Consists of a Company