Companies are able to avoid the clutter inherent in advertising media by attaching their names to special events and causes.
Correct Answer:
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Q30: Sponsorship of special events and causes enables
Q31: Sponsorship marketing involves investments in events or
Q32: Jamming takes place when companies that are
Q33: In viral marketing,the law of the few
Q34: Cause-oriented sponsorships typically involve supporting athletic events.
Q36: The first step in measuring the success
Q37: Brands are increasingly customizing their own events
Q38: In viral marketing,the rule of the power
Q39: Brands may not benefit from CRM efforts
Q40: Marketers can minimize negative word-of-mouth by being
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