Question 1

The major determinant of whether or not emotion is emphasized in a brand's package is the nature of the product category and the underlying consumer behavior involved.

Accepted Answer

The statement is correct. The level of emotional influence in branding and packaging depends on the product type and consumer behavior associated with it. Some products require emotional appeals, while others do not. For instance, luxury products and cosmetic items rely heavily on emotional branding, while household and grocery items rely on practicality and functionality.

Question 2

Yellow is a good attention getter.

Accepted Answer

Yellow is a bright color that stands out and grabs attention, making it a good choice for things like signs or logos.

Question 3

Packaging performs a major brand-equity role by creating or fortifying brand awareness.

Accepted Answer

Packaging plays a crucial role in creating and strengthening brand awareness. It acts as the face of the brand and helps in attracting customers' attention and influencing their buying decisions. Hence, packaging is an essential element for building brand equity.

Question 4

Brown connotes abundance,health,calmness,and serenity.

Accepted Answer

While brown may be associated with certain positive qualities such as warmth and stability, the connotations listed in the statement (abundance, health, calmness, and serenity) are not commonly associated with the color brown.

Question 5

Out-of-home (OOH)advertising is regarded as a supplementary advertising medium.

Accepted Answer

OOH advertising is typically used alongside other advertising mediums such as television, print, and digital advertising. It is not typically the primary advertising medium for most brands or campaigns.

Question 6

Out-of-home (OOH)advertising is also known as outdoor advertising,and it is the oldest form of advertising.

Accepted Answer

Out-of-home advertising, also known as outdoor advertising, has been around for centuries and is the oldest form of advertising.

Question 7

On-premise business signage communicates information about products and services in close proximity to the store.

Accepted Answer

On-premise business signage is specifically designed to provide information about products and services to people who are in close proximity to the store. It is often placed outside of the store and is meant to catch the attention of passersby.

Question 8

For a package to be effective,it must perform well on all the VIEW criteria.

Accepted Answer

The answer of For a package to be effective,it must...

Question 9

Billboard advertising is the major outdoor medium,accounting for nearly two-thirds of total OOH advertising expenditures.

Accepted Answer

Billboard advertising is indeed the major outdoor medium, accounting for almost 66% of total Out-of-Home (OOH) advertising spendings.

Question 10

The notion underlying good packaging is gestalt,which means that people react to the unified whole,not to the individual parts.

Accepted Answer

The statement is true. Gestalt psychology emphasizes that the perception of an object or design is based on the overall form or shape, rather than the individual components. In packaging design, this means that a cohesive and harmonious design is more effective than a collection of disjointed elements.

Question 11

Green signifies purity,cleanliness,and mildness.

Accepted Answer

Green is often associated with nature, growth, renewal, and sometimes envy, but not typically with purity, cleanliness, and mildness, which are more commonly represented by the color white.

Question 12

Emotional appeal signifies the ability of a package to attract attention at the point of purchase.

Accepted Answer

Emotional appeal refers to the way a product or advertisement can evoke feelings or emotions in consumers, influencing their purchasing decisions, not specifically the package's ability to attract attention at the point of purchase.

Question 13

Horizontal lines on a package are restful,quiet,and tranquil.

Accepted Answer

Horizontal lines are associated with rest, quietness, and tranquility because they mimic the horizon and give a sense of stability and balance. This can make a package or design feel calming and peaceful.

Question 14

The four general features of the VIEW model that are used to evaluate a package are visibility,impression,ergonomics,and workability.

Accepted Answer

The VIEW model actually stands for Visibility, Interactivity, Emotion, and Workability, not "impression" and "ergonomics."

Question 15

The first step of the package design process is to determine communication priorities.

Accepted Answer

The answer of The first step of the package design...

Question 16

Blue suggests coolness and refreshment.

Accepted Answer

Blue is often associated with coolness and refreshment because it is the color of water and the sky, which are both elements that have a cooling effect.

Question 17

A wider package is perceived as holding a larger volume than a narrow package because width,rather than height, is associated with volume.

Accepted Answer

People often perceive taller packages as holding more volume than shorter, wider ones due to a visual illusion known as the vertical-horizontal illusion, where vertical dimensions are overestimated compared to horizontal dimensions of the same length.

Question 18

Orange is often considered active,stimulating,energetic and vital.

Accepted Answer

The answer of Orange is often considered active,stimulating,energetic and vital....

Question 19

To assess the potential success of a proposed package,each VIEW component can be rated,first,in terms of its importance and then with respect to how well the new package performs on each component,its evaluation score.

Accepted Answer

This statement correctly describes a method for assessing the potential success of a proposed package.

Question 20

A package made of wood conveys feelings of prestige.

Accepted Answer

The answer of A package made of wood conveys feelings...

Quiz 22: Packaging, Pop Communications, and Signage