Billboard advertising is the major outdoor medium,accounting for nearly two-thirds of total OOH advertising expenditures.
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Q4: Brown connotes abundance,health,calmness,and serenity.
Q5: Out-of-home (OOH)advertising is regarded as a supplementary
Q6: Out-of-home (OOH)advertising is also known as outdoor
Q7: On-premise business signage communicates information about products
Q8: For a package to be effective,it must
Q10: The notion underlying good packaging is gestalt,which
Q11: Green signifies purity,cleanliness,and mildness.
Q12: Emotional appeal signifies the ability of a
Q13: Horizontal lines on a package are restful,quiet,and tranquil.
Q14: The four general features of the VIEW
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