Point-of-purchase materials influence consumers by reminding them of information acquired from other advertising media.

Question

Point-of-purchase materials influence consumers by reminding them of information acquired from other advertising media.

Quizplus · Accepted Answer

Point-of-purchase materials such as displays, signs, and package designs, can reinforce messages that consumers have already seen in other media like TV commercials, print ads, or online ads. These materials can remind consumers of the benefits or features of a product, create a sense of urgency to buy, or provide additional information that helps them make a purchase decision. This is why many companies use integrated marketing communications to create a consistent and coordinated message across different media and touchpoints.

Point-Of-Purchase Materials Influence Consumers by Reminding Them of Information Acquired