A brand lift index of 48 percent for a specific product category means that sales of that product category are 48 percent greater when a display is used.

Question

Quizplus · Accepted Answer

A brand lift index of 48 percent means that there is a 48 percent increase in consumer perception (e.g. awareness, consideration, favorability) of the brand when a display is used. It does not necessarily translate to a 48 percent increase in sales.

A Brand Lift Index of 48 Percent for a Specific