John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran,but in fact he does not buy any cereal.This case would be classified in the Consumer Buying Habit Study as a(n) _____.
A) specifically planned purchase
B) generally planned purchase
C) substitute purchase
D) unplanned purchase
E) aborted purchase
Correct Answer:
Verified
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