Julie tells a POPAI interviewer that she intends to purchase yogurt but does not specify a particular brand.She purchased Yoplait yogurt.This case would be classified in the Consumer Buying Habits Study as a(n)_____.

Question

Quizplus · Accepted Answer

This case is classified as a "generally planned purchase" because Julie had the intention to buy yogurt but did not have a specific brand in mind when she made the decision.

Julie Tells a POPAI Interviewer That She Intends to Purchase