Grouping customers with similar characteristics,behaviors,and needs is known as ________.
A) a marketing mix
B) market development
C) social commerce
D) market segmentation
E) market penetration

Question

Quizplus · Accepted Answer

A)The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.
B)The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.
C)The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.
D)The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.
E)The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.

Grouping Customers with Similar Characteristics,behaviors,and Needs Is Known as ________