Demographics differs from psychographics in that demographics ________.
A) involves analyzing customers' self-concept and behavior
B) involves segmenting the market into geographic units
C) involves grouping customers according to characteristics such as age, gender, and income
D) involves grouping customers according to their relationship with products
E) involves grouping customers according to their response to product characteristics

Question

Quizplus · Accepted Answer

A)When you segment a market using demographics you subdivide your customers according to characteristics such as age, gender, income, race, occupation, and ethnic group. Psychographics refers to the classification of customers on the basis of their psychological makeup, interests, and lifestyles.
B)When you segment a market using demographics you subdivide your customers according to characteristics such as age, gender, income, race, occupation, and ethnic group. Psychographics refers to the classification of customers on the basis of their psychological makeup, interests, and lifestyles.
C)When you segment a market using demographics you subdivide your customers according to characteristics such as age, gender, income, race, occupation, and ethnic group. Psychographics refers to the classification of customers on the basis of their psychological makeup, interests, and lifestyles.
D)When you segment a market using demographics you subdivide your customers according to characteristics such as age, gender, income, race, occupation, and ethnic group. Psychographics refers to the classification of customers on the basis of their psychological makeup, interests, and lifestyles.
E)When you segment a market using demographics you subdivide your customers according to characteristics such as age, gender, income, race, occupation, and ethnic group. Psychographics refers to the classification of customers on the basis of their psychological makeup, interests, and lifestyles.

Demographics Differs from Psychographics in That Demographics ________