Majestic Shoes Inc.,an international shoes and footwear manufacturing firm,groups its customers according to the region in which they live.The firm markets its range of waterproof,cold-weather footwear in mountainous regions.In this example,Majestic Shoes Inc.uses which of the following targeting strategies?
A) demographic segmentation
B) psychographic segmentation
C) horizontal integration
D) cause-related marketing
E) geographic segmentation
Correct Answer:
Verified
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