One major difference between the 1.0 and 2.0 approaches to business communication is that in the 2.0 approach audiences are encouraged to be
A) active participants in the communication.
B) compliant listeners.
C) passive recipients of the information the sender shares.
D) disengaged.
E) any of the above.

Question

Quizplus · Accepted Answer

A)In Business 1.0 approach,messages are scripted by designated communication,approved by someone in authority,distributed through selected channels,and delivered without modification to a passive audience.In the 2.0 approach,customers and other stakeholders participate in,influence,and often take control of conversations in the marketplace.The audience must be active listeners in the 2.0 approach.

One Major Difference Between the 1