"Business Communication 2.0" refers to
A) high-level correspondence as opposed to routine documents.
B) a new approach to business communication, emphasizing interaction and conversation rather than one-way publication.
C) specialized software that enables professionals to create impressive documents easily and efficiently.
D) the informal, abbreviation-laden writing style of today's younger generation.
E) none of the above.

Question

Quizplus · Accepted Answer

B)Technology has created a new social communication model which is also interactive and conversational.Customers and others are now empowered through social media.When customers participate by sharing or revising content,they are transformed from passive audiences to active participants.Business communication 2.0 is a convenient label for this new approach to business communication.

"Business Communication 2.0" Refers to