One of your sales representatives has begun using social networks to aggressively promote a new product line.The best response would likely be to
A) encourage him to continue.
B) discourage him from using blatant "salespeak" since it is likely to alienate the audience.
C) enact a policy forbidding employees from using social networks on company time.
D) do nothing.
E) fire him immediately.

Question

Quizplus · Accepted Answer

B)Remember that it's a conversation,not a lecture or a sales pitch.One of the great appeals of social media is the feeling of conversation,of people talking with one another instead of one person talking at everyone else.For all its technological sophistication,in an important sense social media provide a new spin on the age-old practice of word-of-mouth communication.Most customers do not appreciate a hard sales pitch.However,social networks are still useful to encourage customers to interact with the company and promote sales.

One of Your Sales Representatives Has Begun Using Social Networks