The AIDA approach for persuasive messages should be used with
A) the direct approach only.
B) the indirect approach only.
C) a combination of the direct and indirect approaches-never one or the other.
D) either the direct or the indirect approach.
E) neither the direct nor the indirect approach.

Question

Quizplus · Accepted Answer

D)AIDA is a persuasive model that provides an effective approach for forming persuasive messages.It is an indirect approach that can be used for audiences that might not be receptive to the message of the presenter.It can be used for the direct approach as well.

The AIDA Approach for Persuasive Messages Should Be Used with