The AIDA model for persuasive messages works only with the indirect approach.

Question

Quizplus · Accepted Answer

The AIDA model is tailor-made for using the indirect approach,but you can also use AIDA for the direct approach,in which case you use your main idea as an attention-getter,build interest with your argument,create desire with your evidence,and reemphasize your main idea in the action phase with the specific action you want your audience to take.

The AIDA Model for Persuasive Messages Works Only with the Indirect