Successful marketing and sales messages match the product's distinguishing benefit to the audience's primary needs or emotional concerns.

Question

Quizplus · Accepted Answer

You can match your audience's needs and concerns by emphasizing selling points,the most attractive features of a product or service,and benefits,the particular advantages that readers will realize from those features.Put another way,selling points focus on the product or service,whereas benefits focus on the user.

Successful Marketing and Sales Messages Match the Product's Distinguishing Benefit