What was the salesman attempting to use in order to convince Darryl to buy the guitar?

Question

Quizplus · Accepted Answer

The salesman was using contrast effects to convince Darryl to buy the guitar. Contrast effects occur when a person's perception of an object is influenced by the objects that it is compared to. In this case, the salesman was comparing the expensive guitar to a cheaper guitar. This made the expensive guitar seem like a better value, and Darryl was more likely to buy it.

What Was the Salesman Attempting to Use in Order to Convince