Which of the following terms is used for the form of classical conditioning that is used by advertising campaigns to alter the preferences or attitudes of consumers?

Question

Quizplus · Accepted Answer

Evaluative conditioning is the form of classical conditioning where neutral stimuli are paired with positive or negative stimuli, resulting in an alteration of people's attitudes or preferences towards the neutral stimuli. This is commonly used by advertising campaigns to influence consumer behavior by creating positive associations between their products and desirable outcomes. The other options (B, C, and D) are not commonly used within the field of psychology and do not accurately describe this specific form of conditioning.

Which of the Following Terms Is Used for the Form