Maureen was trying to decide which one of two national brand computers to buy. She was pretty well set on buying the "Brand A" computer when one of her friends mentioned that Kevin Costner did commercials endorsing "Brand B." Maureen decides to buy the "Brand B" computer, based on the assumption that Kevin Costner wouldn't endorse anything that wasn't top quality. In this instance, what did Maureen use to reach her decision?
A) central route to persuasion
B) self-serving route to persuasion
C) cognitive dissonance model of persuasion
D) peripheral route to persuasion
Correct Answer:
Verified
Q152: According to the elaboration likelihood model,which type
Q164: Elijah listens carefully to the content of
Q165: Vanessa is working on a take-home exam
Q166: Clara listens carefully to the content of
Q167: Which of the following results in a
Q168: Which of the following terms is defined
Q171: Maria is driving along her normal route
Q172: What happened to subjects in Milgram's study
Q173: In Asch's studies,what were found to be
Q174: When Jen started her new job at
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents