A pull strategy is most appropriate when buyers display a great deal of brand loyalty toward one particular brand name.

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A pull strategy is a marketing approach that focuses on generating demand through advertising and promotion to attract and persuade customers to choose a particular brand over its competitors. When buyers have a strong affinity for a particular brand and are actively seeking out or requesting that brand, implementing a pull strategy can be effective in reinforcing their loyalty and driving sales.

A Pull Strategy Is Most Appropriate When Buyers Display a Great