Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company is well-recognized and consists of loyal customers worldwide. The management is considering different types of promotional strategies for the two product divisions.
-If Silk Industries is interested in creating buyer demand that will encourage channel members to stock its products,it should employ ________.

Question

Quizplus · Accepted Answer

A pull strategy is a marketing strategy that involves creating demand for a product among consumers in order to indirectly encourage channel members to stock the product. This can be done through advertising, sales promotions, and other consumer-focused tactics. This would be the best choice for Silk Industries as it has a well-recognized consumer product line with loyal customers worldwide, and creating additional demand among these customers could help encourage channel members to stock their products as well.