____ is a control method that encourages managers to look beyond traditional measures to evaluate four different perspectives on company performance.
A) Optimization
B) Customer churn
C) Balanced Scorecard
D) Customer defection
E) Financial ratio analysis

Question

Quizplus · Accepted Answer

The balanced scorecard is a control method that encourages managers to look beyond traditional financial measures to evaluate four different perspectives on company performance: financial, customer, internal processes, and learning and growth. It helps the organization to align its strategy and objectives with the actions and resources needed to achieve them. The other options (optimization, customer churn, customer defection, and financial ratio analysis) are not related to the balanced scorecard.

____ Is a Control Method That Encourages Managers to Look