Glittenra is the largest local silver store in the town of Casempton. Famegems, a large silver jewelry chain of stores, wants to set up an outlet in Casempton. Before finalizing the decision to set up the store, the marketing team of Famegems conducts a detailed study on the business, marketing strategies, and customer base of Glittenra. In this scenario, which of the following is the marketing team of Famegems most likely using?

Question

Quizplus · Accepted Answer

The marketing team of Famegems is most likely using competitive analysis to study Glittenra's business, marketing strategies, and customer base in order to make an informed decision about setting up their own outlet in Casempton. Demographic segmentation, corporate governance, and change intervention are not relevant in this context.

Glittenra Is the Largest Local Silver Store in the Town