Russeng, a travel agency, had a huge setback in its business as customers started to book travel tickets online and make their own itineraries using the information available on the Internet. It failed to take the necessary corrective measures to address this issue, and this led to an overall decrease in the company's performance. Which of the following concepts does this scenario best illustrate?
A) Organizational decline
B) Design iteration
C) Technological discontinuity
D) Generational change

Question

Quizplus · Accepted Answer

Organizational decline occurs when an organization fails to adapt to changes in its environment, leading to a decrease in performance. In this case, Russeng failed to adapt to the shift towards online travel booking, leading to a decline in its business.

Russeng, a Travel Agency, Had a Huge Setback in Its