Zavacomp, a company that manufactures sports accessories, earlier manufactured and sold fitness shoes and activity tracking watches as separate units. It observed that customers frequently bought these two accessories together and hence created a new integrated product with a tracking device embedded in its sports shoes. In the context of innovation streams, which of the following concepts does this scenario best illustrate?
A) A technological discontinuity
B) Technological lockout
C) Technological singularity
D) A technological barrier

Question

Quizplus · Accepted Answer

This scenario best illustrates a technological discontinuity, as it involves the integration of two previously separate products (fitness shoes and activity tracking watches) into an entirely new, integrated product with a tracking device embedded in the sports shoes. This integration represents a significant shift or discontinuity in the existing innovation stream for these products.

Zavacomp, a Company That Manufactures Sports Accessories, Earlier Manufactured and Sold