In the context of expectancy theory, one of the factors that affects the conscious choices people make about their motivation is__________.
A) equity
B) valence
C) reinforcement
D) contingency

Question

Quizplus · Accepted Answer

Valence refers to an individual's preference for a particular outcome or reward. It is one of the factors in expectancy theory that influences a person's motivation and conscious choices. If an individual values the outcome or reward associated with performing a task, they are more likely to be motivated to do it. Therefore, valence plays an important role in determining whether an individual will engage in a particular behavior or not.

In the Context of Expectancy Theory, One of the Factors