Marvin creates a television ad that alternates between images of coffins and people buying cigarettes.He is hoping that people who watch the ad will develop negative feelings toward buying cigarettes after seeing these ads.What is the conditioned stimulus in Marvin's ad

Question

Quizplus · Accepted Answer

The conditioned stimulus in Marvin's ad is the images of people buying cigarettes, as these are the neutral stimuli that are being paired with the unconditioned stimulus (images of coffins) to create a conditioned response (negative feelings towards buying cigarettes).

Marvin Creates a Television Ad That Alternates Between Images of Coffins