There have been several reports in the news about the Avian Flu,including reports of a number of deaths.Other forms of flu kill many more people every year,but many people state that the Avian Flu is much more dangerous.What is likely responsible for this overestimation of the danger of Avian Flu

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The availability heuristic is likely responsible for the overestimation of the danger of Avian Flu. This heuristic refers to our tendency to judge the likelihood and importance of an event based on how easily we can bring examples of it to mind. In the case of Avian Flu, the media coverage and reports of deaths make it more available and thus more salient in people's minds, leading to an inflated perception of its danger compared to other forms of flu that may not receive as much attention.

There Have Been Several Reports in the News About the Avian