A local grocer wanted to cut down on the use of credit cards in his store.He found his business declined significantly when he imposed a "surcharge" for credit card sales.However,his business boomed when he offered "rebates" for cash sales,even though customers paid the same amount for products in both cases.What does this example illustrate

Question

Quizplus · Accepted Answer

This example illustrates semantic slanting, which is the use of language to influence people's attitudes or opinions towards something. In this case, the grocer used the word "surcharge" for credit card sales, which has a negative connotation, while using the word "rebate" for cash sales, which has a positive connotation. Even though customers were paying the same amount in both cases, the language used influenced their behavior.

A Local Grocer Wanted to Cut Down on the Use