Which type of influence operates when people conform to social norms for fear of negative social consequences

Question

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Normative influence operates when people conform to social norms in order to avoid negative social consequences, such as being ostracized or ridiculed by others. This type of influence is based on the desire to be accepted and liked by others, rather than on the belief that others have superior knowledge or information.

Which Type of Influence Operates When People Conform to Social