The rate at which a firm's underlying resources, capabilities, or core competencies can be duplicated by others is called
A) replicability.
B) transparency.
C) imitability.
D) durability.
E) transferability.

Question

Quizplus · Accepted Answer

The rate at which a firm's underlying resources, capabilities, or core competencies can be duplicated by others is called imitability. This refers to how easily competitors can copy or replicate a firm's competitive advantage.

The Rate at Which a Firm's Underlying Resources, Capabilities, or Core