You are the public relations director for an organization.The company has never outsourced before,and you've been in charge of communications for more than a decade.However,the company is undergoing some changes,and is planning to launch a major new campaign.Your supervisor,the director of marketing,suggests that you outsource the campaign to a nearby firm with a good reputation for special events and launches.Do you see this is a wise move? Do you believe that you should have a say in the matter,and to what extent? What should your role be,specifically,if the campaign is outsourced? How would you bring the firm up to speed about your company/mission?

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The Answer of You are the public relations director for an organization.The company has never outsourced before,and you've been in charge of communications for more than a decade.However,the company is undergoing some changes,and is planning to launch a major new campaign.Your supervisor,the director of marketing,suggests that you outsource the campaign to a nearby firm with a good reputation for special events and launches.Do you see this is a wise move? Do you believe that you should have a say in the matter,and to what extent? What should your role be,specifically,if the campaign is outsourced? How would you bring the firm up to speed about your company/mission?

You Are the Public Relations Director for an Organization