The most expensive form of research is
A) a survey.
B) a focus group.
C) local market research.
D) personal interviews.

Question

Quizplus · Accepted Answer

Personal interviews are typically the most expensive form of research because they require a significant amount of time and resources to conduct. Each interview involves one-on-one interaction between the interviewer and the respondent, often necessitating travel, scheduling coordination, and potentially higher incentives for participation. Additionally, the analysis of data from personal interviews can be more complex and time-consuming compared to other methods.

The Most Expensive Form of Research Is