A scale (oftentimes with five points)that probes depth of feeling among respondents is called a
A) Thurstone scale.
B) semantic differential.
C) content analysis.
D) Likert-type scale.

Question

Quizplus · Accepted Answer

A Likert-type scale asks respondents to rate their level of agreement or disagreement with a series of statements, typically on a 5-point scale (1 = strongly disagree, 5 = strongly agree). This measures the depth of feeling among respondents towards certain statements or topics. Thurstone scales measure attitude by presenting statements on a continuum of agreement, while semantic differentials measure opposite concepts (such as good/bad and happy/sad) on a single scale. Content analysis is a method used for analyzing written or visual material.

A Scale (Oftentimes with Five Points)that Probes Depth of Feeling