When is research valid?
A) When it supports a company or client's position
B) When it measures what it purports to measure
C) When it gauges support for a cause
D) When results are not consistent and stable

Question

Quizplus · Accepted Answer

Research is considered valid when it correctly measures what it claims to measure. This means that the research design, sampling technique, and data analysis methods must be appropriate and consistent, and the results must be accurate and reliable. Valid research should not be biased or influenced by personal or external factors, and it should stand up to scrutiny from other researchers in the same field. Choices A, C, and D are incorrect because research validity is not determined by supporting a client's position, measuring support for a cause, or having inconsistent or unstable results.

When Is Research Valid