Question 1

After an exhausting day,Suzanne has just finally selected her bridal gown and the gowns for her attendants.After she makes her choices and while she is waiting for the purchase agreement to be printed off,she is asked to take a few moments to complete a survey about the process.This is best described as a(n)____.

Accepted Answer

A point-of-experience survey is conducted immediately after a customer’s purchase or experience. In this case, Suzanne is being asked to complete a survey about her experience while she waits for the purchase agreement to be printed off.

Question 2

A focus group usually includes ____ people..

Accepted Answer

A focus group typically includes 5 to 10 people to ensure a diverse range of opinions and facilitate productive discussions. Groups with fewer than 5 people may not provide enough input or diversity of opinions, while groups larger than 10 may be difficult to manage effectively.

Question 3

Eric is conducting a survey that asks about the use of illicit substances,and he recognizes that for many individuals,this is extremely sensitive information.Which format would best serve his needs?

Accepted Answer

Personal interviews provide a private and confidential setting for individuals to share sensitive information.

Question 4

Although "experts" are downplaying the health effects of a recent water contamination incident,activists believe the effects were substantial.They want to conduct a survey,and they are particularly concerned about ensuring that as many people as possible complete their instrument.Which methodology typically provides the best response rates?

Accepted Answer

The answer of Although "experts" are downplaying the health effects...

Question 5

Following a brutal crime,a community group wants to learn more about how the neighborhood has been affected.The community group publicizes their upcoming survey and then has volunteers wearing clear identification go residence to residence to distribute the questionnaire,explain its purpose,and answer questions.Residents can then complete the questionnaire at their leisure and mail it back in.This is best described as a(n)____.

Accepted Answer

This is a description of a drop-off survey, as volunteers go door-to-door distributing questionnaires that residents can complete and mail back. It is not an electronic survey, group-administered questionnaire, or personal interview.

Question 6

Rainey is studying emotional response patterns and how they vary with age.She has an extremely long survey instrument that asks for responses to a variety of situations throughout an individual's life.Because the instrument is so long,her best methodological choice is a(n)____.

Accepted Answer

Given the length and complexity of the survey, a personal interview is the best methodological choice. It allows for clarification of questions, observation of non-verbal cues, and a more in-depth exploration of responses, which is crucial for studying emotional response patterns across different ages.

Question 7

Carolyn is a community activist who works with at-risk teens.She finds out that her group is available for a large grant,but only if she can document certain needs.She wants to survey school personnel as well as personnel at drop-in centers to gather the needed information.Given her need to rapidly gather information,Carolyn's best choice for methodology is a(n)____.

Accepted Answer

A phone interview would be the best choice in this situation as it allows Carolyn to rapidly gather information from both school personnel and drop-in center personnel without the need for face-to-face contact, which can be time-consuming. It also allows for the flexibility to reach a larger number of people in a shorter amount of time.

Question 8

Cody volunteers with a shelter for homeless families.The shelter wants to improve their community visibility and,hopefully,increase donations.He has no budget to speak of.His best choice for methodology is a(n)____.

Accepted Answer

Since Cody has no budget, a mail questionnaire is the most cost-effective method. It allows him to reach a large number of people at a low cost and can be customized to ask specific questions to gather valuable feedback from the community. Personal interviews, phone interviews, and drop-off surveys would all require more resources and time.

Question 9

A question that asks respondents to rank a list according to some criterion uses a(n)____ response scale.

Accepted Answer

A ranking question asks respondents to order items or concepts based on a particular criterion. This type of question uses an ordinal response scale, where the choices are ordered from lowest to highest or vice versa. The scale does not indicate any specific numerical values, but rather a relative ranking. For example, if respondents are asked to rank their favorite pizza toppings, they might choose pepperoni as their first choice, mushrooms as their second choice, and onions as their third choice. This indicates a clear order but does not assign any specific numerical value to each choice.

Question 10

Marcia is the coordinator of a hospital's on-line support group for the families of children who have a rare,incurable form of brain cancer called diffuse intrinsic pontine glioma.She is conducting a survey to evaluate the effectiveness of the support group.Given that members of the group live all over the world,her best choice for methodology is likely a(n)____.

Accepted Answer

Since the members of the support group live all over the world, conducting personal interviews or group questionnaires would not be feasible. Drop-off surveys would also not be effective as the members are not geographically concentrated. Therefore, the best choice would be an e-mail questionnaire that can be sent to all members of the group regardless of location.

Question 11

Simon is conducting a survey in an urban neighborhood in which many individuals have Internet access,but some do not.He has a brief survey that can easily be completed online,but he wants to maximize his coverage of the community.He creates flyers and posters that give the website where the survey can be completed,but also a phone number that can be called so an automated phone survey can be completed.This is best described as a(n)____..

Accepted Answer

This is a dual-media survey as it utilizes both online and phone methods for data collection.

Question 12

Robin works for a company that is genuinely interested in improving employee satisfaction.The company has contracted with a well-known survey organization to determine what employees like,what they dislike,and what they would like to see in the future.Division by division,the employees meet off-site and complete a survey instrument.This is best described as a(n)____.

Accepted Answer

The employees are meeting off-site in groups to complete the survey instrument, indicating that it is a group-administered questionnaire.

Question 13

Mark is conducting a survey of purchasing habits and knows that some of his questions may seem tedious and repetitive.He is concerned that respondents may be careless in their responding,so his best methodological choice is a(n)____.

Accepted Answer

Personal interviews allow for the researcher to clarify any confusing or repetitive questions and ensure that respondents are being thoughtful in their responses. This method also allows for more in-depth and detailed answers compared to other methods.

Question 14

Carole is surveying homeless individuals to get a better understanding of their need for mental health services.She is aware that some may have difficulty with reading and writing.Her best choice for methodology is a(n)____.

Accepted Answer

A personal interview would be the best choice as it allows Carole to tailor the questions to the individual's level of reading and comprehension abilities. It also allows for follow-up questions and clarification if necessary.

Question 15

Lamont works for a community substance abuse prevention group and is conducting a survey to see what the parents and guardians of pre-teens and teens know about local services.The group recognizes that a personal touch is needed but also has limited personnel and facilities for survey activities.As a result,a(n)____ is probably the best choice for methodology.

Accepted Answer

The answer of Lamont works for a community substance abuse...

Question 16

When there is a need for a quick turn-around time,a(n)____ is preferable.

Accepted Answer

Phone interviews allow for quick turn-around times as they can be conducted in a shorter amount of time compared to personal interviews or group questionnaires. Drop-off surveys may also be a quick option, but they do not allow for the opportunity for clarifying questions or follow-up.

Question 17

A yes-no question uses a(n)____ response scale.

Accepted Answer

A dichotomous response scale only allows for two options- "yes" or "no".

Question 18

Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n)____.

Accepted Answer

A phone interview would allow Fritz to ask follow-up questions and provide clarifications as needed, which would be difficult to do with a mail or email questionnaire. A group questionnaire may also be effective, but it would require all respondents to be gathered in one place at the same time, which may not be feasible.

Question 19

A qualitative measurement method where input on one or more topics is collected from multiple participants gathered together,and where the discussion is structured and guided by a facilitator,is called a(n)____.

Accepted Answer

The description given matches the characteristics of a focus group, where a group of participants are brought together to discuss and share their opinions on a particular topic, guided by a moderator or facilitator. The other options, such as a group questionnaire or congregate survey, do not involve live discussions among participants. Dual-media survey is not a recognized term and does not accurately describe the method described.

Question 20

Angela is conducting a survey about popular fast foods.She is using several different 11-point rating scales for issues such as how good foods taste,how attractive they look,how good they smell,how healthy they are,and whether they are worth their price.Her best choice for methodology is a ____.

Accepted Answer

A group questionnaire is the best choice for collecting data using 11-point rating scales as it allows for efficient data collection from multiple respondents simultaneously, ensuring consistency in responses and ease of analysis.

Quiz 7: Survey Research

A focus group usually includes ____ people..

Eric is conducting a survey that asks about the use of illicit substances,and he recognizes that for many individuals,this is extremely sensitive information.Which format would best serve his needs?

Rainey is studying emotional response patterns and how they vary with age.She has an extremely long survey instrument that asks for responses to a variety of situations throughout an individual's life.Because the instrument is so long,her best methodological choice is a(n) ____.

Cody volunteers with a shelter for homeless families.The shelter wants to improve their community visibility and,hopefully,increase donations.He has no budget to speak of.His best choice for methodology is a(n) ____.

A question that asks respondents to rank a list according to some criterion uses a(n) ____ response scale.

Mark is conducting a survey of purchasing habits and knows that some of his questions may seem tedious and repetitive.He is concerned that respondents may be careless in their responding,so his best methodological choice is a(n) ____.

Carole is surveying homeless individuals to get a better understanding of their need for mental health services.She is aware that some may have difficulty with reading and writing.Her best choice for methodology is a(n) ____.

When there is a need for a quick turn-around time,a(n) ____ is preferable.

A yes-no question uses a(n) ____ response scale.

Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n) ____.

A qualitative measurement method where input on one or more topics is collected from multiple participants gathered together,and where the discussion is structured and guided by a facilitator,is called a(n) ____.

Angela is conducting a survey about popular fast foods.She is using several different 11-point rating scales for issues such as how good foods taste,how attractive they look,how good they smell,how healthy they are,and whether they are worth their price.Her best choice for methodology is a ____.