Question 1

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.
A)Enterprise search
B)Recommendation engine
C)Search engine marketing
D)Web search

Accepted Answer

Enterprise search tools are specifically designed to search for and retrieve information within an organization's network or databases. These tools are configured to comply with the organization's information-sharing and access control policies, which means that employees can use them to search for and retrieve information related to their work in a secure and controlled environment. Recommendation engines are used to suggest products or content to users based on their preferences, while search engine marketing refers to the practice of advertising on search engines to improve visibility and traffic to a website. Web search tools are general-purpose search engines that can be used to find information on the internet as a whole, but they are not designed to comply with an organization's information-sharing policies.

Question 2

The most popular commercial search engines,Google and Bing,are based on ________ technology.
A)crawler
B)directory
C)meta-search
D)semantic

Accepted Answer

Google and Bing use crawler or spider technology to index web pages and provide search results. They send out automated programs to crawl the web and collect information about websites and their content, which is then stored and analyzed to determine their relevance for search queries. Directory and meta-search technologies are less commonly used by major search engines, while semantic technologies are still in development and not yet widely implemented.

Question 3

.________ search listings are a form of advertising and are purchased from search engine companies.
A)Informational
B)Organic
C)Paid
D)Transactional

Accepted Answer

Paid search listings are purchased from search engine companies, and are also called PPC (pay-per-click) or SEM (search engine marketing) ads. These ads are displayed at the top or bottom of search engine results pages, and advertisers pay each time someone clicks on their ad.

Question 4

________ attempt to anticipate information that a user might be interested in or respond to.
A)crawlers
B)enterprise search engines
C)recommendation engines
D)Web search engines

Accepted Answer

Recommendation engines are designed to analyze user data, such as past purchases, search history, and demographics, to anticipate what content or products a user might be interested in. Crawlers and web search engines are focused on gathering and indexing information, while enterprise search engines are designed to search within a specific organization's data.

Question 5

Nike's website had been built using Java technology,which created attractive webpages.However,the site was practically invisible to tools called ________ that search engines use to crawl webpage content.
A)browsers
B)scripts
C)spiders
D)swellpaths

Accepted Answer

The statement mentions that the website was practically invisible to tools called "spiders" that search engines use to crawl webpage content. Browsers and scripts are not mentioned as being relevant to this issue, and "swellpaths" is not a term commonly used in the context of website development or search engine optimization.

Question 6

Research has shown that knowledge workers spend about ________ of their time on nonproductive work-,unsuccessful searches,converting data to different formats,or recreating information
A)10%
B)25%
C)33%
D)50%

Accepted Answer

The answer of Research has shown that knowledge workers spend...

Question 7

The goal of SEO practitioners is to help organizations increase traffic to their websites by all of the following except ________.
A)increasing visibility
B)improving ranking on SERPs
C)optimizing analytics
D)increasing conversions

Accepted Answer

Optimizing analytics is not the primary goal of SEO practitioners, it is a separate task that focuses on analyzing website data for insights and optimization opportunities, while SEO focuses on improving visibility and rankings to increase traffic and conversions.

Question 8

Methods for calculating the effectiveness or ROI of search engine marketing include all of the following except ________.
A)market share
B)changes in site traffic
C)click-through rates
D)purchasing behavior

Accepted Answer

Market share is not a direct indicator of the effectiveness or ROI of search engine marketing. It may be a factor to consider but it is not a method for calculating effectiveness or ROI.

Question 9

________ are designed to locate information based on the nature and meaning of Web content,not simple keyword matches
A)Crawler search engines
B)Information retrieval engines
C)Semantic search engines
D)Web directories

Accepted Answer

Semantic search engines use natural language processing and machine learning algorithms to understand the context and meaning of the query and the content on the web, enabling them to return more relevant results compared to traditional keyword-based search engines. Crawler search engines follow links to discover and index web pages, information retrieval engines retrieve information based on keywords or phrases, and web directories categorize websites based on subject matter.

Question 10

________ can be categorized as popularity,relevancy,and user satisfaction.
A)Mobile search SEO
B)Ranking factors
C)SERP
D)Web analytics

Accepted Answer

Popularity, relevancy and user satisfaction are all factors that affect the ranking of a website or web page in search engine results pages (SERPs). These factors are commonly referred to as ranking factors, making B the correct option. Mobile search SEO (A) is more specific to optimizing websites for mobile devices, SERP (C) refers to the page that displays search engine results, and web analytics (D) involves measuring and analyzing website data to improve its performance.

Question 11

Forrester Research estimates that ________ is the largest segment of the digital marketing category.
A)Pay-per-click advertising
B)Search marketing
C)Social media optimization
D)Mobile search

Accepted Answer

Forrester Research estimates that search marketing is the largest segment of the digital marketing category, comprising over 40% of digital marketing spend. While other options such as pay-per-click advertising, social media optimization, and mobile search are also popular forms of digital marketing, they do not outweigh the prevalence of search marketing.

Question 12

Mobile shoppers also use barcode scanning apps as a mobile search engine for locating product reviews and price comparisons while shopping in stores.This practice is called ________.
A)SEO
B)Mobile search
C)Showrooming
D)Purchasing behavior

Accepted Answer

Showrooming is the practice of visiting a physical store to examine a product in person but then purchasing it online, often at a lower price. Mobile shoppers use barcode scanning apps to compare prices and product reviews while they are in the physical store, enabling them to make informed decisions about where to make their eventual purchase.

Question 13

________ rely on sophisticated computer programs called spiders or crawlers that surf webpages,links,and other online content that are then stored in the search engine's page repository.
A)Crawler search engines
B)Information retrieval engines
C)Semantic search engines
D)Web directories

Accepted Answer

The passage clearly states that the search engines rely on spiders or crawlers to surf webpages and other online content, which are then stored in the search engine's page repository. This is a characteristic feature of crawler search engines. Information retrieval engines and semantic search engines also rely on similar techniques, but web directories do not use spiders or crawlers to surf webpages. Therefore, the best choice is A) Crawler search engines.

Question 14

Changing the design and content of a website to improve its ranking in SERPs is called ______.
A)Semantic search
B)Organic search
C)SEO
D)SEM

Accepted Answer

Making changes to a website to improve its ranking in search engine results pages (SERPs) is the definition of search engine optimization (SEO). Semantic search refers to search engines understanding the intent behind a search query, organic search refers to natural, unpaid search results, and search engine marketing (SEM) involves paid advertising to increase visibility in SERPs.

Question 15

Companies use Web analytics programs like Google Analytics in order to determine all of the following except ________.
A)how visitors have leveraged social media and bookmarking
B)what specific pages people visit
C)how many people visit their site and how long they spend there
D)what search engines are producing the most traffic

Accepted Answer

Web analytics programs like Google Analytics do not typically track how visitors have leveraged social media and bookmarking. They do track visitor behavior on the site, including what specific pages people visit, how many people visit the site and how long they spend there, and what search engines are producing the most traffic.

Question 16

A major source of revenue for search engines Google and Yahoo is _______ ,such as for certain keywords.
A)Subscriptions
B)Licensing fees
C)Advertising
D)User fees

Accepted Answer

The major source of revenue for search engines Google and Yahoo is advertising, specifically through displaying ads based on certain keywords searched by users.

Question 17

________ search listings are the result of content and website design features intended to improve a site's ranking on SERPs that result from specific keyword queries.
A)Informational
B)Organic
C)Paid
D)Transactional

Accepted Answer

Organic search listings are the result of natural search engine results that are displayed based on a website's relevance to the searched keyword or keyword phrase, as well as the site's overall design and content optimization to improve its ranking on SERPs. Informational search listings are geared towards providing educational or research-based information, while paid search listings are displayed due to an ad campaign or payment to appear at the top of search results. Transactional search listings are focused on providing a means for the user to make a purchase or complete a specific action.

Question 18

Google's PageRank algorithm uses a website's ________ in order to determine its quality.
A)popularity
B)relevancy
C)structure
D)user satisfaction

Accepted Answer

Google's PageRank algorithm primarily uses a website's popularity, as measured by the number and quality of links pointing to the site, to determine its quality and relevance. While factors such as structure and user satisfaction may also play a role in rankings, they are not the primary focus of PageRank.

Question 19

Tin Eye is an alternative reverse search engine for finding ________.
A)Information contained in a certain file format
B)Intellectual property
C)Videos,images,and maps
D)Certain domains

Accepted Answer

Tin Eye is specifically designed for finding intellectual property such as copyrighted images and their origins.

Question 20

Because businesses compete for our attention,they have a vested interest in maintaining a high degree of visibility on _________.
A)search engine results pages
B)direct to consumer sales channels
C)organic search listings
D)search engine optimization

Accepted Answer

Search engine results pages (SERPs) are where businesses strive to be visible because it's where customers are most likely to look for information about products or services. A high ranking on SERPs can increase a company's visibility and ultimately bring in more traffic and revenue.

Quiz 6: Attracting Buyers With Search, Semantic, and Recommendation Technology

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

The most popular commercial search engines,Google and Bing,are based on ________ technology.

.________ search listings are a form of advertising and are purchased from search engine companies.

________ attempt to anticipate information that a user might be interested in or respond to.

Nike's website had been built using Java technology,which created attractive webpages.However,the site was practically invisible to tools called ________ that search engines use to crawl webpage content.

Research has shown that knowledge workers spend about ________ of their time on nonproductive work-,unsuccessful searches,converting data to different formats,or recreating information

The goal of SEO practitioners is to help organizations increase traffic to their websites by all of the following except ________.

Methods for calculating the effectiveness or ROI of search engine marketing include all of the following except ________.

________ are designed to locate information based on the nature and meaning of Web content,not simple keyword matches

________ can be categorized as popularity,relevancy,and user satisfaction.

Forrester Research estimates that ________ is the largest segment of the digital marketing category.

Mobile shoppers also use barcode scanning apps as a mobile search engine for locating product reviews and price comparisons while shopping in stores.This practice is called ________.

________ rely on sophisticated computer programs called spiders or crawlers that surf webpages,links,and other online content that are then stored in the search engine's page repository.

Changing the design and content of a website to improve its ranking in SERPs is called ______.

Companies use Web analytics programs like Google Analytics in order to determine all of the following except ________.

A major source of revenue for search engines Google and Yahoo is _______ ,such as for certain keywords.

________ search listings are the result of content and website design features intended to improve a site's ranking on SERPs that result from specific keyword queries.

Google's PageRank algorithm uses a website's ________ in order to determine its quality.

Tin Eye is an alternative reverse search engine for finding ________.

Because businesses compete for our attention,they have a vested interest in maintaining a high degree of visibility on _________.