The discount retailer Target feels threatened by customers who ________.
A)showroom its stores using mobile devices
B)comment on social media
C)use multiple brand-based touchpoints
D)post QR codes on blogs

Question

Quizplus · Accepted Answer

Showrooming is when customers visit a physical store to check out a product but then purchase it online from a different retailer, often at a lower price. This is a common practice that has become easier to do with the widespread use of mobile devices. Target feels threatened by this because they could potentially lose sales to their competitors.

The Discount Retailer Target Feels Threatened by Customers Who ________