Question 1

What is another name for an online community?

Accepted Answer

A)One social scientist refers to an online community as a cyberplace where 'people connect online with kindred spirits,engage in supportive and sociable relationships with them,and imbue their activity online with meaning,belonging,and identity'.

Question 2

Which of the following represents the mathematical model for which the principal of six degrees of separation was born?

Accepted Answer

C)Six degrees of separation is an observation that everyone is connected to everyone else by no more than six ties.A small-world network would illustrate the example of Maria and Jeff being indirectly connected on LinkedIn through Jose,a co-worker of Maria and a neighbor to Jeff.

Question 3

Which of the following terms represents the flows of communication that go in many directions at any point in time and often on multiple platforms of social media?

Accepted Answer

A)In social media these flows of communication go in many directions at any point in time and often on multiple platforms,a condition we term 'media multiplexity'.

Question 4

Which term refers to the narrow,deep focus of social networking sites that differentiate themselves because they center on some common hobby,interest,or characteristic that draws members to the site?

Accepted Answer

A)In industry terms,vertical networks are sites designed around object sociality.The term refers to the narrow,deep focus of SNSs that differentiate themselves because they center on some common hobby,interest,or characteristic that draws members to the site.

Question 5

Which of the following completes the sentence,'A set of socially relevant nodes connected by one or more relations is a __________'.

Accepted Answer

B)A social network is a set of socially relevant nodes connected by one or more relations.

Question 6

Which of the following completes the sentence,'Members of a social network are known as _______ and are connected by their _____'.

Accepted Answer

C)Nodes are members of the network.Members (whom we also refer to as network units)are connected by their relationships (or ties)with each other.

Question 7

Which of the following does not represent an object?

Accepted Answer

E)Object sociality,i.e.the extent to which users can share an object in social media,clearly relates to an audience's unique interests.It ties the site relationships to a specific object,such as photos of people's dogs or bookmarked websites that provide details about the history of alternative music.

Question 8

Which of the following ties the site relationships to a specific object,such as photos of people's dogs or bookmarked websites that provide details about the history of alternative music?

Accepted Answer

B)Object sociality is clearly related to an audience's unique interests by virtue of tying the site relationships to a specific object,such as photos of people's dogs or bookmarked websites that provide details about the history of alternative music.The audience becomes specialized,at least to a degree.

Question 9

Which online community characteristic specifies that even though leaders emerge in online communities,the power structure of the community is decentralized and majority rule applies?

Accepted Answer

C)Democracy is a descriptive term that refers to rule by the people.The leaders are appointed or elected by the community based on their demonstrated ability to add value to the group.

Question 10

Which online community characteristic specifies that communities thrive on communications among members?

Accepted Answer

A)Though social media provides an online space for what are essentially digital conversations,these conversations are not based on talking or writing but on a hybrid of the two.The immediate nature of the written word is perceived more like a spoken conversation even without the soundtrack.

Question 11

Which of the following best defines an open access site?

Accepted Answer

D)Open access sites enable anyone to participate without registration or identification.This can be valuable for participation on sensitive topics as well as for ease of use.However,open access also lowers the barriers for misbehavior because it ensures anonymity to users.

Question 12

Which of the following terms identifies a group of people who come together for a specific purpose,who are guided by community policies,and who are supported by internet access that enables virtual communication?

Accepted Answer

C)Defining exactly what an online community is and what it isn't has been a difficult task for researchers.Though different approaches exist,we'll refer to online communities as a group of people who come together for a specific purpose,who are guided by community policies,and who are supported by Internet access that enables virtual communication.

Question 13

Michelle has a conversation online with Mike,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,which of the following is Michelle and Mike's online chat?

Accepted Answer

A)Michelle and Mike are nodes,their online chat is an interaction,and their Starbucks' encounter is a meetup.

Question 14

In which of the following online communities does leadership come from a person's role in the creation of the community,as well as from a person's ongoing participation and the quality of the person's contributions?

Accepted Answer

C)Democracy is a descriptive term that refers to rule by the people.The leaders are appointed or elected by the community based on their demonstrated ability to add value to the group.

Question 15

Which of the following would illustrate the example of Michelle and Mike being indirectly connected on LinkedIn through John,a co-worker of Michelle and a neighbor to Mike?

Accepted Answer

B)A small-world network illustrates that most nodes in a social graph are not directly linked to one another.Instead they are indirectly connected via neighbors.

Question 16

Michelle posts a picture of her engagement ring on Facebook this past weekend and her brother,best friend,intramural volleyball teammates and many more post comments and like the picture to congratulate her.In social network terms,this exchange of pictures and comments on Facebook represents which of the following?

Accepted Answer

B)Flows are exchanges of resources,information,or influence among members of the network.

Question 17

Which of the following means that the members of social communities,not traditional media publishers such as magazines or newspaper companies,control the creation,delivery,and popularity of content?

Accepted Answer

C)Because of the horizontal structure of social media,we typically find that control over what appears on the platform shifts from a small elite to the larger mass.

Question 18

Which of the following best defines a niche market?

Accepted Answer

C)The term niche refers to marketplaces that offer a relatively small number of items to buyers who tend to be loyal to these outlets (e.g.big-and-tall men's stores or tandem bicycles built for two).

Question 19

Which of the following is not considered to be an online community?

Accepted Answer

E)Online communities are groups of people who come together for a specific purpose,who are guided by community policies,and who are supported by Internet access that enables virtual communication.

Question 20

Which of the following defines a small-world network?

Accepted Answer

B)A small-world network would illustrate the example of Maria and Jeff being indirectly connected on LinkedIn through Jose,a co-worker of Maria and a neighbor to Jeff.

Quiz 4: Digital Communities