A consumer research study conducted by Visual Effects Inc. analyzed factors such as age, income, and the stage of family life cycle to predict the likelihood of consumers purchasing a 3-D television. Data was collected from 3,000 consumers using a structured questionnaire. Which type of research does the given scenario represent?
A) Qualitative research
B) Ethnographic research
C) Quantitative research
D) Phenomenological research

Question

Quizplus · Accepted Answer

The given scenario represents quantitative research as it involved collecting numerical data (such as age, income, and family life cycle stage) from a large sample size of 3,000 respondents using a structured questionnaire. Qualitative research involves collecting non-numerical data such as opinions and beliefs through methods such as interviews or focus groups, while ethnographic research involves studying a group or culture in their natural setting. Phenomenological research involves exploring the meaning and essence of a particular human experience.

A Consumer Research Study Conducted by Visual Effects Inc