In the context of marketing strategy, differentiated marketers:
A) specialize in serving segments in which consumers do not have specific desires.
B) adopt a production orientation.
C) focus on the mass production of products.
D) minimize the need for consumer research.

Question

Quizplus · Accepted Answer

Differentiated marketers focus on targeting specific market segments with unique needs and desires, rather than adopting a mass production approach or minimizing the need for consumer research.

In the Context of Marketing Strategy, Differentiated Marketers