In the context of the basic consumption process, which of the following statements is true?
A) The physical efforts spent in acquiring a product enhance the perceived self-esteem of a consumer.
B) Costs are the negative results of consumption experiences.
C) Browsing the web store and a visit to the retail store are considered benefits.
D) Vanity and the enhancement of perceived self-esteem are considered costs.

Question

Quizplus · Accepted Answer

Costs in the consumption process refer to any negative outcomes or experiences associated with acquiring or using a product or service, such as financial expense, time, or effort.

In the Context of the Basic Consumption Process, Which of the Following