A company with a customer orientation will most likely:
A) prioritize making the production process as efficient and economical as possible.
B) prioritize consumer value and satisfaction above all other concerns.
C) focus primarily on using the mass media approach to reach consumers.
D) emphasize on serving customers while incurring minimum costs.

Question

Quizplus · Accepted Answer

A company with a customer orientation focuses primarily on consumer value and satisfaction above all other concerns. This means that the company will prioritize the needs and desires of its customers, and tailor its products and services accordingly. The focus is on building strong, long-term relationships with customers, rather than simply maximizing profits or minimizing costs.

A Company with a Customer Orientation Will Most Likely