The results of qualitative research are said to be researcher dependent because:
A) they require an examination of the relationships among many variables using multivariate statistical analysis.
B) the results allow a numerical representation of consumers' attitudes and require interpretation by the researcher.
C) the measurements are structured, meaning that the consumer will choose a response from among alternatives supplied by the researcher.
D) the interpretation of the results is a matter of the researcher's opinion until corroborated by other findings.

Question

Quizplus · Accepted Answer

Qualitative research involves interpretive analysis and subjective judgment on the part of the researcher. Unlike quantitative research, which involves objective measurements and statistical analysis, qualitative research relies on the researcher's interpretation of the data gathered through interviews, observation, or other non-numerical methods. Therefore, the interpretation of the results is dependent on the researcher's perspective and may need to be corroborated by other findings to ensure its reliability.

The Results of Qualitative Research Are Said to Be Researcher