In the context of consumer behavior (CB), the interactions between customers and the wait staff of a restaurant are called _____.
A) attributes
B) liabilities
C) process nodes
D) touchpoints

Question

Quizplus · Accepted Answer

Touchpoints are the various points of contact between a customer and a business, that influence the customer's perception of the brand and impact their decision-making process. The interactions between customers and the wait staff of a restaurant are a part of touchpoints in the context of CB.

In the Context of Consumer Behavior (CB), the Interactions Between