Which of the following is a characteristic of niche marketing?
A) It offers a unique product to each individual customer.
B) It emphasizes serving customers while incurring minimum costs.
C) It serves multiple market segments and gives same treatment to all the consumers.
D) It serves one market segment with particularly unique demand characteristics.

Question

Quizplus · Accepted Answer

Niche marketing focuses on serving a particular market segment with unique demand characteristics. It involves identifying a specific customer group that has distinct and specific needs and then tailoring marketing efforts and products to meet those needs. This approach is often more effective than trying to appeal to a broad market, as it allows companies to differentiate themselves from competitors and build closer relationships with customers.

Which of the Following Is a Characteristic of Niche Marketing