In undifferentiated marketing, _____.
A) a market orientation is adopted
B) a stakeholder orientation is adopted
C) the emphasis is on matching a product with a segment
D) the same basic product is offered to all customers

Question

Quizplus · Accepted Answer

In undifferentiated marketing, the same basic product is offered to all customers without any attempt to tailor it to specific segments or target markets. It assumes that all customers have similar needs and will respond in the same way to marketing efforts. This approach is also known as mass marketing.

In Undifferentiated Marketing, _____