Marie is a psychologist who studies consumer behavior (CB). She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. In this scenario, Marie is practicing in the field of _____.
A) forensic psychology
B) quantitative psychology
C) cognitive psychology
D) social psychology

Question

Quizplus · Accepted Answer

Marie's specialization in studying the mental reactions involved in consumer information processing indicates that she is practicing cognitive psychology, which focuses on understanding mental processes such as perception, memory, and thinking. The other options (forensic, quantitative, and social psychology) do not directly relate to studying consumer behavior in this manner.

Marie Is a Psychologist Who Studies Consumer Behavior (CB)